So why is self publishing so appealing? The internet for one. According to a pew survey, in 2014, 71% of all adult internet users have a Facebook account. 52% of all adults connected to the internet have an account on two social media platforms. That means that a know nothing writer interested in making a name for him/herself has the ability to create an international audience for their work, for free, if they can properly learn how to use social media.
But again you might be asking why self publish? Well, a service like Createspace offers a unique form of publishing called print on demand. What this means is, you will not be charged for anything up front. Createspace (Amazon), instead collects a percentage of your listed price every time a copy sells. So while you are not making as much money as you possibly could per sale, you are guaranteed to have a positive net income throughout your publishing process. This is attractive for a writer who is not sure how many copies they would be able to sell on their own through other self publishing presses.
What else does Createspace offer? You are guaranteed to be listed on Amazon.com, which is a credible website that any Internet user has access to. You also have the option to be listed in other stores and libraries as a print on demand order. And if you purchase an ISBN number you can potentially have your work listed in the library of congress.
While pursuing a traditional form of publishing is perhaps the most sustainable way to pursue a writing career, the flexibility of today’s self publishing distributors offer a writer a unique sense of freedom. We are living in a day and age where you can self publish without taking on any debt.